The CCTV Spring Festival Gala (Spring Festival Gala for short), which was started in 1983, has become an indispensable cultural consumer product and a cultural symbol in the cultural life of the Chinese people. Though it's hard to satisfy the tastes of all the people, it has to be admitted that the Spring Festival Gala has become a "new custom" for the public that they can't live without. The Spring Festival Gala is more than a gala; it is a ritual and a symbol, a culture and a label, and an emotion and a place where people entrust their hearts to. With the development of the times and the emerging of new media, the audiences are having more diversified choices and demands. Corresponding, the Spring Festival Gala is also advancing with the times to satisfy the growing cultural needs of the people.